AWS on November 9, 2026 renamed Amazon Quick, its AI workspace for business users, to AWS Quick. AWS says the new name "reflects the enterprise security and governance built into Quick from the start as an AWS service." The business intelligence product Amazon Quick Sight is now AWS Quick Sight.
The new name appears across the Quick website, the web, desktop and mobile apps, and AWS documentation. AWS says existing customers do not need to take any action. Quick Sight customers keep their dashboards, datasets and analyses with no changes to their data, settings or pricing.
AWS describes Quick as an AI workspace for research, analysis and taking action, built only for work, with no consumer version. Quick is HIPAA eligible and holds FedRAMP, SOC 2 and ISO 27001 certifications. It integrates with Microsoft Purview, Active Directory, AWS IAM, CloudWatch and CloudTrail. AWS says customer data stays in the customer's environment and is not used to train other models.
Alongside the rename, AWS launched Quick's first brand campaign across the U.S. and UK on streaming TV, online video, social media and business publications. The campaign blog post names 3M, BMW, Mondelez, New York Life and Southwest Airlines as customers.
The rename puts Quick under the AWS brand, alongside the cloud services that enterprise IT teams already buy and govern. It competes for the same buyers as Microsoft 365 Copilot and Google's Gemini Enterprise.