Google has added agentic capabilities to Pomelli, its Google Labs tool for small and medium businesses. The new Pomelli Agent builds a Business DNA brand identity, then generates brand books and full websites.
The Pomelli Agent constructs a Business DNA brand identity from uploaded product docs and photos, or through a chat conversation. Businesses with no existing materials can build their brand identity directly with the agent. Brand books compile the brand's custom images, fonts, and colors into one comprehensive guide. The website feature designs and launches a complete site in a few clicks.
Pomelli launched in Google Labs last year, focused on on-brand content for SMBs. As of March 2026, it expanded to over 170 countries from its original 4-country beta and remains fully free during public beta — no watermarks, no asset limits, no credit card.
Most small businesses don't have a brand. They have a Fiverr logo and colors they picked once. Pomelli turns that gap into a Google product — build your brand, generate assets, launch your site, all inside one agent. Canva, Wix, and Squarespace each own one step. Google just connected all three.